Our logo is a visual representation of where Dark Spark comes from, where we are heading, and the people we take with us along the way.
The lightning bolt
At the centre of the design is the lightning bolt, flowing through the artwork as a representation of the spark of light. It reflects Dark Spark's connection to the electrical industry, while also symbolising the energy, purpose and drive behind the business.
The kangaroo tracks
The kangaroo tracks represent movement, moving forward and progressing toward the future. They also reflect our connection to Country, with the seeds throughout the design symbolising the importance of planting foundations on Country and creating opportunities that can grow for future generations.
The journey lines
The journey lines represent Colby's personal journey and connection with others along the way. They reflect the belief that success is not a journey taken alone, but one shaped by the people, relationships and communities we encounter and support along the way.
The dots
The dots, progressing from smaller to larger, represent generational impact, change and opportunity. They symbolise the growth of Dark Spark and our vision to create opportunities that extend beyond the present, creating a positive impact for generations to come.
Together, these elements create an identity that represents electrical expertise, connection to Country, personal journey, community and generational opportunity, values that sit at the heart of Dark Spark Electrical Solutions.
Designed with meaning
The Dark Spark logo was designed by Wiradjuri artist Leticia Anne Forbes, bringing together the electrical identity of Dark Spark with meaningful Indigenous storytelling and visual representation.
The result is more than a logo. It is the story of our journey, our connection to Country and our vision for the future.
